Internal Campaign: "A smile pulls a smile" for Lisbon International Airport.
Portraits

ANA Portugal Airports

Internal Campaign: “A smile pulls a smile” for Lisbon International Airport.

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Photographer

Agency

Internal Campaign: "A smile pulls a smile" for Lisbon International Airport.
Internal Campaign: "A smile pulls a smile" for Lisbon International Airport.

The objective 

Lisbon Airport Internal Communication campaign was to sensitize ANA employees to the importance of friendliness and availability in contact with passengers, as a differentiating factor in the quality of service. Thus was born the campaign “A smile pulls a smile” that appealed in a direct and captivating way to the improvement of the Customer Service to the employees of the company. After all, smiling is the most powerful form of communication in the world.

Internal Campaign: "A smile pulls a smile" for Lisbon International Airport.
Internal Campaign: "A smile pulls a smile" for Lisbon International Airport.

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